Country music’s presence on CBS-aired sporting events will increase with the new PBR (Professional Bull Riders) theme “Be Cowboy,” recorded by none other than Montgomery Gentry member Eddie Montgomery. Readers can press play above to hear the brand-new song.

"Be Cowboy," written by Wynn Varble and David Frasier, will play before PBR on CBS broadcasts, replacing Steven Tyler’s “Hold On (Won’t Let Go).” Rock band Black Stone Cherry and The Voice’s Chevel Shepherd also cut the song, and both artists will be featured in the opening video. In addition, Pollstar reports, Montgomery cut a duet version with Shepherd.

“I grew up watching PBR and have always loved the sport,” says Montgomery in a press release. “Through the years, me and the band have played many PBR events. To actually be part of introducing a new theme song is badass, and I’m appreciative of the opportunity.”

Montgomery's new PBR opening video will premiere on Nov. 6 at the PBR World Finals in Las Vegas, Nev. Three nights later, Montgomery will perform the song live as part of the finals.

"PBR has been called a rock show where incredible bull riding breaks out, and we take great pride in the music so integral to our events,” says Sean Gleason, CEO of PBR, in the release. “We are thrilled to have a true fan who happens to be a multi-platinum country star like Eddie Montgomery singing ‘Be Badder, Be Braver, Be Bolder, Be Cowboy!’ to support our new campaign.”

With "Be Cowboy," Montgomery joins fellow country artist Jason Aldean as a theme song singer on CBS. The network uses Aldean's current single "We Back" during coverage of SEC college football.

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